Mission
Custer Cruisin has been impaneled to promote growth of the Black Hills Motorcycle Classic, in particular that segment which impacts the area in and around the City of Custer. While this attraction is only a portion of annual tourism, it is indeed a capstone that is paramount to the overall industry. The focus of this endeavor is enhancement of the annual event to include the prime factors of life safety, quality of experience and positive economic progression for both the rally and the community at large.